We love animals whether they are large or small, purr, bark or chirrup. What drives us is the well-being of pets of all kinds – as well as protecting biodiversity. Find out about our brands now and discover the right product for your best animal friends. The Primox® brand offers natural and sustainable products for dogs and cats – from special treats and tasty chews to absorbent clumping litter. The elles® range provides species-appropriate food for rodents and ornamental and wild birds. As such, it reflects our aim of making an important contribution to conserving nature and the environment.