Got an idea for a new brand and want a reliable pathway to a successful product launch? We are the right partner for you! With over 50 years of experience in the pet food sector, our own successful PRIMOX® and elles® brands and through supporting more than 5,000 products as a wholesaler, we have a deep understanding of the private label market.
As specialists in feed for wild birds, pet birds and rodents and as professionals in animal feed, we offer your private label a route to market and brand success. Step by step, we work with you to develop the products your target audiences have been waiting for:
We analyse the current situation by looking at the company, its operating context and carrying out a SWOT analysis.
We use the results to draw up a vision for the future and long-term marketing strategy.
We determine the right feed composition, define the size and shape of the packaging, optimise packaging design to maximise customer appeal, define the benefits for the target audiences and identify where the product(s) will be sold and through which channels.
To help ensure the success of your private label, we support you every step of the way – from product development through to marketing – using tried and tested methods to find solutions tailored to your specific requirements. Get set for success.